"TPG X" invests in "Lemonaide," a leading startup digital platform for Used Cars in Thailand, aiming for ASEAN expansion.

TPG X Co., Ltd. (TPG X), a leading investment company in Thailand, which is looking for growth opportunities in automotive technology to continuously strengthen the Thai automotive industry and elevate it to the next level, has announced a collaboration with Lemonaide (Thailand) Co., Ltd. (Lemonaide), a leader in providing a comprehensive digital platform for the business-to-business (B2B) used car market. This collaboration includes a group of prominent international investors such as Wavemaker Venture Capital, Nogle (Fintech Powerhouse), and the 500 TukTuks fund, to enhance strength and expertise in the Thai automotive industry and drive Thai businesses towards ASEAN. 

Mr. Sinchai Larpsiriphon, Vice President of TPG X Co., Ltd., a company under the Tri Petch Group, stated, "TPG X recognizes the potential of innovation and technology to enhance experiences in the automotive industry. Therefore, investing in a startup company, Lemonaide, is another significant step in expanding the TPG X's capabilities to cover all dimensions of the used car business of TPG X. Currently, after-sales management of the used car business is crucial in building customer trust in quality and service. TPG X has been looking for like-minded partners with experience, expertise, and an understanding of customer needs. While, Lemonaide is committed to business growth through its digital platform and technology, focusing on the best customer experience through B2B solutions and One-stop services by offering tools for every problem and need for used car dealers of all sizes—small to big used car dealers, such as online car inspections with German standards for convenient loan approvals, insurance purchases through the system, and after-sales support. Our goal is to empower entrepreneurs to fully focus on managing their used car business and expand to online channels conveniently and efficiently with comprehensive services at a friendly price, along with a professional team to support them. To help Lemonaide grow quickly and efficiently. With this collaboration, TPG X will strengthen its financial and automotive market understanding in Thailand with its long-standing experience and expertise in the Thai automotive industry. In addition, TPG X remains committed to seeking partners with similar concepts and visions to collaborate in advancing the Thai automotive industry in the future." 

Mr. Wasawat Vasuthasawat, Chief Executive Officer of Lemonaide (Thailand) Co., Ltd., said, "Lemonaide started its business in 2018 and has been receiving a great response from more than 2,000 used car dealers nationwide, reinforcing the concept of 'Innovating Trust' under the information security management of ISO/IEC 27001 standard. We provide a cloud-based Dealer Management System (DMS), a software for managing used car inventory, as well as providing a 24-hour Business Process Outsourcing (BPO) service for sourcing vehicles and supporting after-sales services. These services make it easier, more convenient, and faster for entrepreneurs to manage their used car business with a professional team to support you and your customers. We currently have a special campaign 'Free Trial!' for the dealer management system (DMS) for the first 3 months." 

Mr. Wasawat added, "Lemonaide is very pleased with this collaboration with the same business concept that emphasizes innovation and technology in the automotive business, especially in the after-sales management of the used car business which is an important part of the business. This collaboration is a significant step that will help strengthen Lemonaide's competitiveness. Lemonaide aims to increase users from over 2,000 currently to 10,000 by 2030 and to develop new services on its digital platform in the future to enhance the experience of used car dealers and build trust in the quality and service of Lemonaide. In addition, Lemonaide is not only looking at the Thai market but also aiming for ASEAN. Now, we have already started expanding our business to Indonesia."

Lemonaide's solutions and services include:

• Software for used car dealers and insurance companies 

• Dealer Management System 
• CRM system for dealers, such as an AI system to take care of customers on special occasions to reduce entrepreneurs costs and enhance service standards professionally 
• Inventory Management System 
• One-stop after-sales service, 24-hour digital roadside assistance 
• Vehicle inspection services through the company's platform, etc. 

Next time if you are interested in buying a used car from any tents, don't forget to ask, "Does your car have Lemon (Lemonaide) yet?" If the answer is yes, it means your car has been inspected according to high standards or may come with other extra services. 

For more information about Lemonaide, please visit the website at https://lemonaide.co.th/th/ or call us at 2-002-1234.