22 October 2025

Isuzu held a grand launch of the new pickup! ISUZU D-MAX "THE ONE & ONLY", NEW! ISUZU X-SERIES "2 HOT…2 HANDLE" along with the ultimate Multipurpose vehicle MU-X “THE NEXT PEAK”.

Isuzu continues to launch pickups of the future. All lineups complete! NEW! ISUZU D-MAX "THE ONE & ONLY" A pickup that inherits the DNA of reliability for over half a century, led by the NEW! ISUZU V-CROSS 4x4 "THE ONE & ONLY" A new design sports off-road pickup! Both exterior and interior with NEW! color Inishmore Gray Opaque, NEW! Function of Electric Power Steering(EPS),NEW! 360° Surround View Camera with undercarriage view and latest! ADAS driver assistance system

Reinforced by the NEW! ISUZU X-SERIES "2 HOT…2 HANDLE" First with 2.2 Ddi MAXFORCE engine with new 8-speed automatic transmission! Comes with NEW! The X Package. And also the ultimate PPV MU-X “THE NEXT PEAK” that comes with NEW! suspension STIFF FLEX shock absorbers 

Moreover, the highlight that Isuzu is proud to present is the transformation of the “ISUZU 4x4 LAND” four-wheel drive test track into the “ISUZU 4x4 EXPERIENCE” track, in collaboration with NENDO, a world-class design studio from Japan.

Mr. Takashi Hata, President of Tri Petch Isuzu Sales Co., Ltd., revealed that “After we launched the 2.2 Ddi MAXFORCE engine, which is the diesel technology of the future, in November last year, it has been very popular and trusted by Thai users. With a reputation and expertise in producing commercial vehicles, today we are still committed to offering the best to Thai users by launching new pickups -- NEW! ISUZU D-MAX "THE ONE & ONLY" with the one and only DNA that has inherited Isuzu's reliability for over half a century, fully meeting the needs of users, led by “New! ISUZU V-CROSS 4x4” "THE ONE & ONLY" The latest sports off-road pickup ! With NEW! color “Inishmore Gray Opaque” NEW! Design for both exterior and interior. Elevated driving comfort with NEW! EPS, easy and comfortable driving in all road conditions. And increased accuracy and safety with NEW! 360° Surround View Camera with undercarriage view and latest! ADAS driver assistance system! Dual front cameras with 2 radars and 8 sensors around the vehicle.

Reinforced by NEW! ISUZU X-SERIES "2 HOT…2 HANDLE" First with 2.2 Ddi MAXFORCE engine with new 8-speed automatic transmission! Sport REV TRONIC and Sequential Paddle Shift at the steering wheel. Designed specifically for the 2.2 engine, powerful and full of sporty style. Comes with NEW! The X Package both exterior and interior. And also sending the ultimate PPV MU-X THE NEXT PEAK Increased confidence while driving. Comes with NEW! suspension STIFF FLEX shock absorbers reduce vibration and body roll while driving. Smooth and confident every time you corner. In addition to the new car models, Isuzu has allocated another 30 million baht to upgrade the “ISUZU 4x4 LAND” four-wheel drive test track to “ISUZU 4x4 EXPERIENCE” a test track that will create an unparalleled experience, in collaboration with NENDO, a world-class design studio from Japan, who designed the famous Japan Pavilion at the Osaka World Expo 2025. Designed to meet more than just “Test Driving” but to create full and exciting experiences with the outstanding performance of the ISUZU 4x4 vehicles. We use the technique of creating an experience as a visual language by using pillars and full spectrum tones under 3 elements: TILT, HIGH, and POWER, and 2 NEW! stations - “Haunted Tunnel” and “MYSTERY ROAD”. Challenging your limits with 9 exciting test stations that perfectly simulate natural environments and obstacles will transform challenging obstacles into controllable fun with the NEW! ISUZU V-CROSS 4x4 "THE ONE & ONLY" a sports off-road pickup and MU-X “THE NEXT PEAK” 4WD equipped with 4-wheel drive technology on an area of over 30 rai in Muang Pathum Thani District, Pathum Thani Province.

The new Isuzu vehicle introduction event was held perfectly and spectacularly amidst dazzling lights, colors, and sounds at the "ISUZU 4x4 EXPERIENCE" test track in Pathum Thani province. The event featured a variety of Isuzu D-MAX, X-SERIES and MU-X models, including standard factory models and specially customized vehicles, totaling 24 units, which fully reflected Isuzu's “THE ONE & ONLY” outstanding uniqueness, available for close inspection, along with booths from various business partners. Another important highlight was the unveiling of the "TOP SECRET ISUZU D-MAX," the world's first exclusive golden pickup, under the "TOP SECRET THAILAND" project by Khun Beer Baiyoke. The event was also honored by the presence of Mr. Tsubasa Shindo, a renowned international designer who played a significant role in designing and creating the new "ISUZU 4x4 EXPERIENCE" to give the unforgettable Professional 4x4 experience track, joining this historic grand launch event.”

Experience the NEW! ISUZU D-MAX -- "THE ONE & ONLY", NEW! ISUZU X-SERIES “2 HOT…2 HANDLE!” including MU-X “THE NEXT PEAK” at Isuzu showrooms nationwide from October 25, 2025 onwards with the special offer of the year "MAXFORCE Big Thanks: A Hundred Million Thanks from the Heart," to celebrate the success of Isuzu Ddi MAXFORCE engine. Get a chance to drive for free up to 100,000 kilometers, and special privileges for Isuzu customers, totaling over 100 million baht. Also, join special activities during the  new vehicle introduction week.